Home Staging Catching On In Singapore

Home Staging Catching On In Singapore As It Helps Clinch Property Sales

With home staging catching on in Singapore as it helps clinch property sales, landlords have started investing more in this practice.

Staging is a process that involves redecorating, rearranging furniture and other aesthetic strategies to help sell a house faster and for top dollar. Ultimately, it helps buyers visualize themselves living in the house.

How it works

Staging may seem counterintuitive at first but it can pay off big in the long run. On average, staged homes sell 88% faster and for 20% more than non-staged ones.

Georgina Wong, CEO of Asian Professional Organisers and a certified real estate agent, believes it is due to two reasons. Firstly, many local sellers work with several agents instead of signing an exclusive contract with one.

Secondly, home staging doesn’t cost as much as you might think and can actually help clinch property sales. By enhancing your property’s appeal, it can help buyers see themselves living in the space and grasp its investment potential.

To start, stage your home based on the type of buyer you are targeting. For example, a suburban family will be looking for a home that is comfortable and convenient, while a high-net worth individual will want to live in a space that is stylish yet balanced.


Home staging catches on in Singapore as it helps clinch property sales. In fact, according to Georgina, a three-room HDB flat in Toa Payoh that was on the market for three months was finally sold after it was staged for a hefty Cash Over Valuation (COV).

However, there are a few things you should know before hiring a home stager. One of them is that they will charge you a fee for their services.

This fee normally ranges from 0.3% to 0.5% of the asking price. This includes the cost of monthly furniture rental, as well as the professional staging service.

The benefits that you can expect from home staging include a faster sale, more interest, and higher prices. In addition, it also increases the perceived value of your property.

Choosing a stager

The process of choosing a stager can be confusing. It’s important to find a professional that fits your needs and budget.

Home staging professionals are trained to use furniture and decor to make a house appealing to buyers. Staging is a great way to help your home sell faster and for a higher price.

A home stager will help your house look its best by making it inviting, clean and spacious. They may also suggest changes to improve its overall appearance, such as adding a new coat of paint or rearranging furniture to make it more cosy.

Home staging is a growing trend in Singapore, as it helps clinch property sales. The key is to find a home stager who has experience in the local market and can provide outstanding results.

Getting started

In a slow real estate market, homeowners often have to go above and beyond in order to sell their homes. They might spend time decluttering their homes, updating furnishings and painting or landscaping a home in order to make it more appealing to buyers.

If you’re looking for a way to increase the value of your home and decrease the amount of time it takes to sell it, consider staging. According to a survey, 23% of home stagers reported that their staged homes received increased offers on average.

Home staging in Singapore can be a cost-effective way to increase the value of your home and get it sold faster. You can hire a professional Singapore furniture staging company to handle the process for you or do it yourself by making small changes to your home’s appearance. It could even be as simple as adding a new coat of paint to a room. The result is a home that’s easier for potential buyers to imagine themselves in and a higher sales price.

District 10 Freehold Condo Offers Discounts to Offload Stock Before the ABSD Deadline

District 10 freehold condo offers discounts to offload stock before ABSD deadline

District 10 Freehold Condo Offers Discounts to Offload Stock Before the ABSD Deadline

A District 10 freehold condo with a rooftop tennis court is a tempting buy for buyers looking to own a home in the city. It also has a good location, being near SUTD and Upper Changi MRT stations.

Usually, developers will try to sell off the last units before the ABSD deadline. They may offer discounts or flash sales to clear stock.

Discounts for individual buyers

With the additional buyers’ stamp duty (ABSD) clawback deadline set for next year, developers are ramping up efforts to offload their unsold stock before it hits. Discounts and deferred payment schemes are among the strategies being used to boost sales.

A freehold condo in Bukit Timah, for example, is touting buyer’s stamp duty (BSD) discounts of up to $110,000 off selected units, in a bid to offload its remaining units before the ABSD deadline. One promotional advertisement for Royalgreen screamed “Full absorption (100%) of BSD”, while another ad said:

But analysts warn that heavy discounts will leave a bitter taste for earlier batches of buyers who missed out on cheaper deals. And they may have an impact on pricing of developments nearby.

Discounts for bulk buyers

A freehold condo near Bukit Timah is offering discounts to offload stock before the ABSD deadline, which means you can get a good deal without paying heavy stamp duties. The developer has also negotiated to pick up transfer taxes and applicable luxury or mansion taxes on the unit, effectively cutting your costs by a significant amount.

During times of slow sales, developers have a natural tendency to look for ways to offload their units. In turn, bulk buyers are also looking for opportunities to purchase condo units at discount prices in order to resell them later on.

For example, UOB’s chairman emeritus Wee Cho Yaw bought 45 unsold units at The Nassim back in 2017 from developer Kheng Leong. The deal helped the developer avoid a Qualifying Certificate (QC) penalty, which it would have to pay if it failed to finish the project within five years and sell all units within two years of the top-of-market date (TOM).

Discounts for upgraders

In a bid to offload stock before the ABSD deadline, some District 10 freehold condos are offering discounts to upgraders. This is a strategy to attract more buyers to their projects and push sales.

Analysts say developers can also offer other sweeteners such as deferred payment schemes or discounts for renovation works. These strategies aim to help developers overcome the hurdle of a hefty ABSD liability and get their units sold before the deadline.

But this approach could leave a bitter taste for earlier batches of buyers who bought these properties at higher prices. Moreover, bulk deals tend to have a negative impact on the prices of other developments nearby, analysts say.

One freehold condominium in Bukit Timah – Royalgreen – is promoting “buyer’s stamp duty (BSD) discounts” of up to $110,000 for selected units, according to its promotional advertisement.

Discounts for investors

As some new condos near the 5-year ABSD deadline are still unsold, developers are keen to offload stock. To do this, they may offer discounts to investors based on the take-up rate or number of units left unoccupied.

One popular freehold condominium in Bukit Timah, Royalgreen, is now running what it calls buyer’s stamp duty (BSD) discounts of up to $110,000 off selected units. These promotional advertisements were spotted on WhatsApp last month, days after the marginal BSD for pricier residential and non-residential property was raised in Budget 2023.

In the face of these discounts, analysts have cautioned that they could leave a bitter taste for past buyers, especially if they bought their units at higher prices earlier. Nevertheless, some analysts say that a discount does help clear the stock and boost developer profit.

For instance, Malaysian plantation and property group IOI Corp, the developer of The Trilinq at Clementi, is facing S$52.1 million in ABSD fees if it fails to offload 267 unsold units by February. Singapore Land, the developer of Mon Jervois (42 unsold units) and Pollen & Bleu (93 unsold units), is also expected to incur heavy clawback fees this year.

Investing in Singapore Property – the Basics

Investing in Singapore Property

The stability of Singapore’s housing market and financial system is a reason why it is one of the world’s safest places to invest in property. But before you make the leap, it’s important to prepare yourself.

First-time investors must do their research, stay within their budget, and seek the help of local experts who understand the ins and outs of investing in Singapore property. These tips will help you get started confidently!

1. Make the Right Choice

Investing in Singapore property is considered a safe investment option thanks to the city-state’s stable political climate. Foreign investors can also benefit from a low interest rate environment and attractive financing costs.

There are many ways to invest in property, including flipping properties, managing rental homes, and investing in Real Estate Investment Trusts (REITs). All three can be very profitable when done correctly.

But before you make any investments, you should take the time to carefully think through your options and determine which ones are right for you.

For example, if you’re planning to purchase a property to rent it out to tenants, then it makes sense that you would want it to be located in an area that will attract people with the right qualifications and income levels.

Another thing to consider is that you should be willing to pay up for the property. This will allow you to enjoy the safety of investing in Singapore property while enjoying the potential benefits of capital appreciation and rental income.

2. Be Prepared to Pay Up

Singapore’s renowned property market is one of the world’s top destinations for real estate investors. It offers excellent capital appreciation opportunities, tax breaks and rental income potential.

However, it’s important to know the basics before you start investing in Singapore property. This will help you determine if it’s a good fit for your financial goals.

The most important thing to remember when purchasing property in Singapore is to prepare yourself for fluctuations in the market. Do your research, consult with experts and stay within your budget to minimize potential losses.

Aside from a stable economy and strong currency, Singapore also has a well-developed infrastructure and a high-quality telecommunications system. This makes the city-state a great place for new business ventures to grow and flourish. It’s also a safe and secure place to invest, making it ideal for those looking to preserve wealth.

3. Know Your Options

Property investments can be a profitable way to invest your money. However, it is important to know your options before entering the Singapore market.

In particular, you should consider the location of your investment. This is particularly relevant in a high-growth city like Singapore.

To get a better sense of what’s happening in the local real estate market, start searching for trends online and speaking to real estate agents. This will help you identify potential hotspots that could be worth investing in.

You also need to take into consideration the local regulations and legal considerations when it comes to property investments in Singapore. This is why you should seek the advice of a qualified financial adviser or local expert with experience in the market.

Finally, Singapore’s low interest rates are another incentive for investors. These low interest rates have kept bank saving and fixed-deposit interest rates at sub-2% levels for more than a decade.

4. Look at the Future

Property investment in Singapore offers the safety of long-term capital gains, which outstrip the returns from bank savings and fixed deposits. Despite the dips during economic recessions and global financial crises, property prices usually recover to record new highs (See Chart 3).

It’s not uncommon for wealthy locals to buy properties in Singapore in anticipation of their retirement. The city-state is attracting high-earners from China as Beijing gradually reopens its border.

Foreign buyers’ interest in residential properties is expected to remain strong, as the economy slows and housing demand continues to outpace supply. Analysts estimate that the share of overseas home purchases could climb to between 9 and 10 per cent in 2023, up from 8.3 per cent last year.

However, despite its stable fundamentals, it’s important to prepare for the possibility that the Singapore property market may encounter external shocks in the future. This is especially the case for first-time investors. They are likely to have a higher mortgage burden than experienced investors, which can cause them to cut back on their lifestyle and delay retirement plans.

Excelsior Up For Collective Sale at $458 Million

Excelsior Hotel and shopping complex up for collective sale at 458 million

Excelsior Hotel and Shopping Complex Up For Collective Sale at $458 Million

The Excelsior Hotel and shopping complex, located at 5 Coleman Street in Singapore’s City Hall district, is up for collective sale. Over 80% of its owners have agreed to put it up for sale with a reserve price of $458 million.

The property is situated opposite Peninsula Plaza and Grand Park City Hall, and a five-minute walk from the nearby City Hall MRT Station. It is also close to Cold Storage Funan DigitaLife Mall and Jason’s Market Place.


Excelsior is a historic downtown community on the southern shore of Lake Minnetonka that offers couples and families a unique respite from the bustle of the Twin Cities metropolitan area. Its small-town atmosphere and a recently restored steamboat offer visitors and residence a variety of activities to enjoy.

The Excelsior Hotel and shopping complex at 5 Coleman Street is up for collective sale at $458 million. The marketing agent, Champions Way Condo, says over 80% of its owners have agreed to the sale.

Located in the planning district of City Hall, the development is surrounded by key national monuments including The Capitol, St Andrew’s Cathedral, and The National Gallery. It is a five-minute walk away from City Hall MRT Station on the East-West and North-South Lines.

According to Cushman & Wakefield senior director of capital markets Christina Sim, Singapore’s hotel assets are recovering strongly post-pandemic. With travel restrictions easing and China’s reopening of its borders, Singapore’s hospitality sector is expected to outperform its Asia Pacific neighbours in the future.


Excelsior, a small town on Lake Minnetonka with an emphasis on personal entertainment and lifestyle retail, is preparing to build a four-story boutique hotel that could plug revenue shortfalls and revive a tourism economy that would ring merchants’ cash registers. But to a subset of the city, the hotel represents change that threatens its small-town charm.

Mayor Gaylord supports the hotel, saying it will help boost the city’s revenue stream and bring new visitors to a town that’s slowly returning to its roots. He argues that the city has made changes to accommodate the hotel, including modifying parking requirements and height restrictions.

But he says the city ordinances and HPC design guidelines are at odds in some ways. He’s also concerned about the hotel’s impact on the character of downtown, which has stricter design rules than other parts of the town.

The property is surrounded by national landmarks like The Capitol, St. Andrew’s Cathedral, The National Gallery and the Supreme Court. Redevelopment projects such as Keppel South Central and Newport Tower, as well as the government’s ambition to rejuvenate downtown Singapore, provide an excellent opportunity to construct a hotel or serviced apartments on the site.


Excelsior Hotel and shopping complex, located at 5 Coleman Street in City Hall, is up for collective sale with a reserve price of $458 million. Over 80% of the owners have agreed to put the property up for tender.

It is among several commercial buildings that have jumped on the collective sale bandwagon in recent months. Marketing agent PropNex says the reserve price could translate to a land rate of S$2,662 psf ppr including the estimated land betterment charge of $60.4 million.

The hotel is adjacent to Funan mall and opposite Peninsula Plaza and Grand Park City Hall hotel. It is also a five-minute walk to City Hall MRT Station on the East-West and North-South Lines.

The hotel offers a full-service spa and a fitness center. Guests can enjoy a drink at the bar or grab some food at one of the many restaurants. In addition, there are 12 meeting rooms for any kind of event.


The Excelsior Hotel and shopping complex located at 5 Coleman Street in Singapore’s City Hall district is up for collective sale as over 80% of the development’s owners have agreed to put it up for sale with a reserve price of $458 million. Marketing agency Cushman & Wakefield is handling the sale of the 99 strata-titled commercial units and a 284-key hotel atop a 21-storey tower.

The site is situated in a prime location opposite Peninsula Plaza and Grand Park City Hall and is only a few minutes walk from the nearby City Hall MRT Station which served the North-South Line. It is also close to many notable landmarks such as The Supreme Court and St. Andrew’s Cathedral.

The building was launched for sale in January with a reserve price of $216 million and is the first ever to feature two five-storey buildings on a 999-year leasehold commercial site on Hoe Chiang Road and Lim Teck Kim Road. The reserve price translates to a land rate of $2,662 per square foot per plot ratio (psf ppr) including an estimated land betterment charge of $60.4 million.

Young Singaporeans Should Right-Size Their Housing

Young Singaporeans Should Right-Size Their Housing Aspirations at Each Life Stage

Housing is a major expense that sucks away a sizable chunk of your income, and can even have an impact on your savings potential. As a result, it’s important to plan carefully when buying a house.

While we may have a tendency to look for the best deals in housing, we should also consider our needs at different life stages. By right-sizing, we can unlock cash from our current flats to invest in a smaller one that suits our future needs.

Young Singles

Tinder has rolled out a crash course in online dating that is aimed at young Singaporeans, called School of Swipe. Taking place over the next few months, the event will help participants build confidence and build meaningful connections with new people.

The survey showed that most people, including singles, would like to own a home in the next two years. The main reason was that they want to have more personal space.

But despite these aspirations, many of them do not have the means to do so, as they do not earn enough money to afford a private property. This has led to some singles opting to rent.

Mr Chua, whose Workers’ Party is the main opposition group in Parliament, said this has serious implications for singles who cannot afford to own their own homes. He suggested that the Government review its policy, which excludes singles under 35 from buying HDB flats.

Another possible solution, he suggested, is to subsidise rent for singles who choose to rent. However, he cautioned that this could transfer taxpayers’ money into the hands of landlords.

Young Couples

Singapore is a thriving city-state with one of the highest standards of living in Asia. Its workers pay into a social security system that provides health care benefits, allows them to borrow in order to purchase a home and enables most to retire at 55.

Many young Singaporeans strive to get into top schools and achieve a high-paying job. This is part of an institutional set-up that puts economic growth and materialistic achievement as a top priority.

However, some young Singaporeans feel that this is a false and unsustainable goal. Some believe that their careers should be based on a strong personal desire rather than what they perceive to be a market-driven economy.

In order to understand why this is happening, we interviewed a group of young Singaporeans about their political participation in two waves of focus group discussions. Both groups of participants were recruited via online advertisements in which basic demographics, citizenship status, political interest, attention to news and politics and preferred time slots were obtained.

Young Families

The current housing environment in Singapore is a complex and dynamic one, with significant implications for all of us. We are faced with a housing affordability crisis that is compounded by the casualisation of labour markets and disruptions in family formation (Campbell, Parkinson et al. 2014).

Young families are particularly susceptible to the impact of housing affordability constraints. They have less access to social rented housing, and the financial capacity to save for a deposit, or afford a home mortgage, than previous generations.

Despite these difficulties, they tend to persist with their shelter and non-shelter aspirations. This is largely driven by family formation, employment and lifestyle choices.

However, they also have to adapt to a changing market and their own preferences. This is a process that is likely to take place over a long period of time. Therefore, young people need to be encouraged to?right-size? their housing aspirations at each life stage. This can be achieved through a combination of policy measures that focus on housing diversity and innovation.

Older Singles

While a number of young Singaporeans are motivated to date seriously after watching their peers tie the knot, it is important for older singles to?right-size? their housing aspirations at each life stage.

Despite this, some younger singles have high expectations and a hard time accepting the fact that not all relationships will progress to marriage. This can be attributed to a lack of experience, as many youths don’t feel ready to commit to a long-term partner just yet.

But this can be remedied by investing more time and effort on dating. Experts recommend giving prospective partners the chance to show their qualities beyond the first date. This is because people may not know if their potential partner will be the right fit for them until they have spent more time together.

Land Betterment Charge Rates For Non-Landed Residential Use Raised by 0.3% on Average

Land betterment charge rates for nonlanded residential use raised by 03 on average

Land Betterment Charge Rates For Non-Landed Residential Use Raised by 0.3% on Average

In line with a slower land sales market and developers’ measured bids, the Singapore Land Authority (SLA) has finetuned LBC rates for non-landed residential use by 0.3% on average.

The rates for 13 sectors were increased by a modest 2 to 5% while the remaining 105 sectors saw no change. This is in line with the current review period which is monitored to stabilise rate progress for landed homes, says Ms Tay Huey Ying, head of research and consultancy at JLL Singapore.

Sectors with the largest increase

The land betterment charge rates for non-landed residential use have been raised by 0.3% on average, a sharp contrast to the steep increases seen in the previous review in September 2022. This comes in line with a slower land sales market and developers’ measured bids during the review period, according to JLL Singapore head of research Tay Huey Ying.

She added that the LBC rates were also likely to have been kept unchanged for industrial properties, as production result growth slowed down to 1.1% year-on-year in 3Q2022 and contracted by 2.6% y-o-y in 4Q2022. It is not surprising, she says, given that industrial production efficiency has also been weakening due to higher manufacturing costs and high borrowing costs.

The sectors with the largest increase in land betterment charge rates for non-landed housing include sector 97 (Bagnall Court, Upper East Coast Road, Bedok South Avenue 1, New Upper Changi Road and Siglap Road), sector 100 (Tampines Road, Hougang, Punggol and Sengkang) and sector 99 (Pasir Ris, Loyang and Changi). These are likely to be the most popular locations for en bloc sale developments.

Sectors with the smallest increase

Land betterment charge rates for non-landed residential use raised by 0.3% on average, following a jump of 10.2% in September 2022. Twelve sectors saw boosts ranging from 3% to 4%, while the remaining 106 sectors saw no change.

Among the sectors with the smallest increase are sector 99 (Pasir Ris, Loyang, and Changi), sector 100 (Tampines Road, Hougang, Punggol including Sengkang), and sector 58 (Bukit Timah, Central Expressway, Balestier Road, Tessensohn Road plus Race Course Road). This is in line with stabilising price growth seen for landed homes alongside slowing sales activity, according to Ms Tay Huey Ying, head of research and consultancy at JLL.

The review of LBC rates is done twice a year in consultation with the Chief Valuer. This revision will see a new Land Betterment Charge (LBC) replace Differential Premium (DP), Development Charge (DC) and Temporary Development Levy (TDL).

Sectors with no change

The land betterment charge (LBC) rates for non-landed residential use have been raised by 0.3% on average, a sharp contrast from the 12.9% hike during the last assessment in September 2022. The new LBC regime took over the development charge (DC), Differential Premium and Temporary Development Levy regimes in August 2022, replacing them with a single set of rates.

Analysts said the steep increase is largely a result of frenzied biddings for development sites both in the collective sale and GLS market. It’s unlikely that this will derail the collective sales market as many developers have secured only one site or none at all, but it may widen buyer and seller price expectations for sites that attract significant development charge levy.

Weak manufacturing efficiency is also likely a factor in the decision to keep LBC fees unchanged for industrial estates, according to JLL’s Tay Huey Ying. Production growth slowed to 1.1% y-o-y in 3Q2022 and contracted by 2.6% y-o-y in 4Q2022, ending nine consecutive past quarters of expansion, she said.

Sectors with the highest increase

The Singapore Land Authority (SLA) raised land betterment charge rates for non-landed residential use by 0.3% on average. The move contrasted with a 10.2% hike during the last review in September 2022.

Analysts say the increases are a welcome reprieve for developers, who have been hampered by two rounds of cooling measures and a recent hike in buyer’s stamp duties (BSDs) for pricier properties. But weaker manufacturing output growth, high borrowing costs and macroeconomic uncertainties could all linger.

Mr Lam Chern Woon, head of research and consulting at Edmund Tie believes that the largest increase in the non-landed residential LBCs is in sector 97 (spanning Bedok South Avenue 1 / New Upper Changi Road / Bedok Road / Upper East Coast Road). “The chief valuer probably attributed the uplift in land values to the collective sale of Bagnall Court earlier this year, as well as the announcement of more targeted green spaces in the Bayshore precinct.”

Other sectors that saw the highest increases were those along the prime tourism belt in Tanglin, Orchard, City Hall, Marina Centre and Marina Bay. This is likely a reaction to a robust recovery in the hotel and tourist industry, with pent-up leisure and business travel demand driving room and occupancy rates.